When you hear the words “breast cancer,” what comes to mind? The color pink, maybe? Some of the products you can buy to give back? The celebrities who support the cause? But do you ever think about mastectomy bras?
Unless you’re a survivor or have seen the struggle one goes through when shopping for one, the answer to that last question is probably "no."
Allana Maiden’s mother is a survivor who has been cancer-free for 21 years. While she has successfully battled breast cancer, she faces a new struggle every time she goes shopping for a new bra: specialty stores are hard to find, the designs aren’t as appealing, and bras ordered online often have to be sent back due to poor fit.
Inspired by her mom’s dilemma, Maiden created a petition to rally support for more “survivor” bras. Out of all the lingerie retailers in the United States, Maiden chose to speak to Victoria’s Secret and ask for support for her crusade through its parent company Limited Brands. Maiden credits Limited Brands’ support of breast cancer research and Victoria’s Secret’s friendly fitting staff and beautiful designs as to why she’d love to see more options there for women who have undergone mastectomies.
Maiden wants her mom and other survivors to be able to shop as easily as the rest of us, having easy access to bras that help them feel more confident. So far, more than 100,000 people seem to agree with her. She needs roughly 40,000 more signatures to reach her goal.
Although she hasn’t reached her signatures goal yet, Maiden has already spoken with the vice president of external communications for Limited Brands. Maiden said, “She seemed genuinely interested in my idea…I told her about my positive experiences being fitted there (Victoria’s Secret), and that I want survivors to have that same experience.”
What do you think? Should Victoria's Secret take the lead and start offering bras for breast cancer survivors? Let us know in the comments or Tweet us!