I am a breakfast fan, rarely skip it. Breakfast for breakfast, breakfast for dinner…bring on the Rice Krispies or scrambled eggs and I’m a happy camper. I take my fast-breaking for granted. Kellogg’s (the house of cereal) is shouting out a reminder, however, that 1 out of 4 U.S. kids goes without that most important meal of the day, every day, because food is not available at home. Tony the Tiger ain’t havin’ it.
From now until July 31, Kellogg’s, in partnership with Action for Healthy Kids, plans to provide up to 1 million morning meals for kids who would otherwise go without. As part of the Share Your Breakfast project, every time you upload a pic or description of your O.J. and toast, Kellogg’s will fund another school breakfast. The goal is to rack up 1 million by the start of the 2011-2012 school year.
Melissa Joan Hart joined the “Snap! Crackle! and Pop!” guys (no, really) at a New York launch last week (March 8, National Breakfast Day, in case you forgot) to lend a motherly voice to the mix. “It breaks my heart to know that millions of children go to school hungry each morning,” she said, adding that the program “makes helping easy for even the busiest families.”
How easy? Here’s all you need to do. Either upload a photo (or description) of your breakfast, any breakfast, to the Share Your Breakfast site or send a text to 21534 with the word “share” and a breakfast pic. You can participate as many times as you want; showcasing pancakes on Sunday, oatmeal on Monday, eggs on Tuesday and cold pizza on Wednesday means four additional school breakfasts come back-to-school next fall.
Now excuse me while I get the maple syrup…
Share Your Story
Let Action for Healthy Kids know what you, your friends or your teachers are doing to make healthy living a priority in your school.