Today Is World Water Day: How You Can Help

Photo: A Pakistani child drinks water from a hand pump in an impoverished neighborhood of Karachi on March 22, 2011, on World Water Day. (Getty Images)

Water for People wants you to step up and become a Global Water Citizen. What does it take to earn Citizenship, you ask? Simple!

Join the Safe Water for Everyone Challenge and be a part of a nationwide drive to raise money for clean water initiatives abroad. Starting on World Water Day (today, March 22) and running through Earth Day (April 22), the campaign hopes to take in upward of $50,000 to help fund clean drinking water, sanitation and hygiene education programs in Africa, Asia and Latin America.

The world’s water crisis has long been on the forefront of global health and human rights crusades, and with names like Rihanna, Matt Damon and Jessica Biel drumming up attention around the issue over the past few years, the momentum for progress is full-speed ahead.

To make the Challenge easy for us, Water for People teamed up with Crowdrise, a network that helps people promote and fundraise for causes, operating under the tag line: “If you don’t give back no one will like you.” Not your standard nonprofitty lingo. The website is riddled with snark and humor, including video of a sheepishly big-hearted actor and co-founder, Edward Norton, talking about Will Ferrell and Seth Rogen getting their philanthropic groove on.

Big thumbs up for keeping serious issues from getting so heavy they seem unapproachable or impossible. Contrariwise, Crowdrise actually makes it super easy to set up and support fundraising efforts like the Safe Water for Everyone Challenge. Win-win.

Speaking of win, every $2 donated to Water for People’s Safe Water for Everyone Challenge is being matched with $1 (up to $25,000)–donate $10, and $15 goes to the cause!

Stay tuned for updates on World Water Day activity and more ways you can take action to help make clean water available for everyone.

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Buy a Water for People water bottle and spread the message every time you take a sip.