One Direction had a liiiittle trouble falling asleep last night, with the release of the Backstreet Boys‘ lead single “In A World Like This,” from their upcoming album and tour of the same title. The upbeat, Max Martin-produced song is the OG boy band’s ode to love, friendship, and helping each other out — something they are very familiar with given their penchant for charity work.
+ BSB Support the Alzheimer’s Association
“Backstreet’s back, alright!” And they’ve added a sixth member: “This is the End” actor and comedian Seth Rogen. Seth recently joined the boys onstage at his Hilarity For Charity event in Hollywood, where he nailed every note and dance move to their hit song “Everybody.” Let him in the band! The event raised $500,000 for the Alzheimer’s Association — an organization devoted to Alzheimer’s research and care.
+ BSB Support Lupus LA
BSB member Howie Dorough attended May’s Lupus LA Orange Ball, where he helped raise money for the organization’s education programs across SoCal. Lupus is an autoimmune disease that causes many physical complications. Other celebs in attendance included Snoop Lion — whose daughter Cori has lupus, and Toni Braxton, who has been very outspoken about her battle with the disease.
+ BSB Support Positivity
“In a World Like This” is all about staying positive when things get rough … slash when you realize it’s been 20 years since the Backstreet Boys first hit the scene, and you’re getting old. “I think ‘In a World Like This,’ both in a pop world that we’ve been living in for the past 20 years, and just the world that we live in with all the different things, positive things [and] negative things going on in this entire world,” A.J. McLean told MTV News last month. “We’re still here 20 years later, living in this world that we’ve created. And I think it’s positive actually. It does kind of sound a little dark, but I think it’s positive.”
Follow the Action Links below to carry on the message of “In a World Like This.”
Hilarity For Charity
Learn more about Hilarity For Charity, and how they're using laughter to cure Alzheimer's.
Learn more about lupus, and how you can join BSB + Snoop in finding a cure.