I need you to sit down when I tell you this: every day 2,600 young people between the ages of 13 and 24 become infected with HIV. On top of that, we’ve lost 30 million people to AIDS and 34 million people are living with HIV and AIDS right now. Now I need you to get up, because you can help change this with the Arches of Hope.
The Arches of Hope is an interactive art exhibit backed by MTV’s Staying Alive Foundation, Lifebeat: Music Fights HIV & AIDS and Viacom. The arches are three 10-foot arches designed by Antionio PioSaracino, and they symbolize the three decades we’ve been fighting AIDS. The arches were created by 223 blocks that you can “adopt.” No, it’s not like having a pet rock — the money goes to MTV’s and Lifebeat’s HIV/AIDS prevention programs.
The unveiling is happening today in New York City, and will be hosted by Sandra Denton of Salt ‘N Pepa. Don’t worry if you’re not able to attend, because the Arches of Hope is also a social media campaign designed to educate and help bring about an HIV-free generation. On top of that, the campaign wants April 10 to officially become National Youth HIV & AIDS Awareness Day.
We encourage you to Tweet about what’s happening if you visit the Arches of Hope. If you can’t attend you can still Tweet about the campaign! When Tweeting definitely include the hashtag #ArchesOfHope – you just might get a shoutout on MTV’s Twitter and Instagram. No big deal, MTV only has bajillion followers on social media!!! The Arches will display ticker tape for your messages and Viacom’s jumbo screens in Times Square will share messages every two minutes from today until January 24. So whether you live in NYC or have a computer, there’s no excuse — fight AIDS with these Arches of Hope!