Selfless Snaps: Beyoncé Wants To Know What You Rise For

beyoncerise
Beyoncé isn’t just releasing her perfume “Rise” to make you smell like a diva when you spritz it on. She’s also using it for her #IRiseFor campaign, because empowerment never smelled so good.

If you’re a fan of Bey, you’re probably aware of Chloe and Halle, who did an amaze performance of “Pretty Hurts” that went cray viral. Well, Bey is also a fan of Chloe and Halle, and she’s invited them to take part in her campaign.

The sisters are in this new video where they talk about how they rise for inspiration:

+ Watch Chlose + Halle Discuss How They Rise For Inspiration.

Wanna take part? Show Beyoncé how you rise for inspiration! Snap a pic and put it on Instagram with a caption, your location and the hashtag #IRiseForInspiration. Not only might your great stories inspire others, but the #IRiseFor Campaign explains, “We’ll award the top photos with weekly prizes, and reward one lucky fan with a custom ‘Rise’ experience.”

Different weeks have different themes. For example, last week’s theme was “I Rise For Change.” Next week, the theme will be “I Rise for Self,” and the week after that it will be “I Rise For Love.”

You can rise by following your dreams and talents like Chloe and Halle. You can rise by doing good deeds for others and helping make the world a better place. And, of course, you can rise by doing both! How do you rise? ’Cause this isn’t just about a perfume — it’s about a movement!

Photo: (Tumblr/Beyonce)

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#IRiseFor Campaign

#IRiseFor Campaign

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