With the Sundance Film Festival comes the endless gifting suites where celebs stop in to get their buckets of swag...aka free stuff! As we paraded down Main Street, we bumped into the Rock & Reilly Swag Drive, where Rally.org gathered celebs to cash in their freebies to benefit charities like Jon Bon Jovi's Soul Foundation, Malaria No More, Feeding America, and the Redford Center.
Rally helps anyone with a cause connect with new supporters, and raise money. They want to change the world by helping people starting a rally of sorts. Case in point: Scooter Braun.
Scooter Braun, YES, Justin Bieber's right hand man, stopped by the event and even donated items to the Jon Bon Jovi Soul Foundation. The foundation has a campaign aimed at helping to rebuild a post-Sandy New Jersey, very much like our own Restore The Shore campaign. Other celebs at the event included Adrian Grenier, Kristen Bell, and Stephanie Pratt. All three signed an Activate Water snowboard that will be auctioned for Jon Bon Jovi's Soul Foundation too! These celebs def don't "give love a bad name." I had to!!
Photo: Scooter Braun donating his swag in Sundance. (Getty)
Later on in the evening Scooter and Rock & Reilly reunited by throwing a charity event benefiting Pencils of Promise. Guess how much was raised? *drum roll please* $21,000! Although Sundance may be known for the luxurious resorts, fancy celeb ragers and the mountains of swag, we love seeing these stars giving back in the snow!