What if one group of American voters was large enough to overpower the influence of all others? What if that group was us–18-29 year old Americans? Could you imagine our voice collectively drowning out that of our parents, grandparents, and even special interests? YOU GUYS, IT’S TIME FOR US TO GET REGISTERED because in 2012, 45 million 18-29 year olds will be eligible to vote in the 2012 election, representing the largest potential voting bloc in the country.
For over 20 years, MTV has rallied young voters and empowered us to make our voice heard–2012’s presidential election will be no different. What’s different is that we, young voters, hold A LOT of power in our hands–more than ever before. But we have to register, and we have to show up–which is why we are unbelievably pumped to introduce MTV’s Power of 12 campaign!
Introducing MTV Power of 12:
+ Powerof12.org – Be sure to check out the new Web site featuring a stream of youth-focused election news, snapshot views of the political candidates, breakdowns of the major issues that affect us most, an easy-to-use voter registration tool from Rock the Vote, and clear information on registration deadlines, polling locations, and more.
+ On the ground news coverage – MTV News Correspondent Sway Calloway and documentary film-maker Andrew Jenks will be on the ground starting with the Iowa caucuses and New Hampshire primary, and continuing throughout the year. Jacob Soboroff, founder of Why Tuesday?, will provide additonal election coverage as MTV Act’s very own correspondent.
+ “Fantasy Election ’12” (launching in 2012, closer to the kick-off of the general election) – Raise your hand if you play Fantasy Football, or even if the idea of it tickles your fancy. Aight, well in the way that Fantasy Football awards points when your players score touchdowns and deducts points when they throw interceptions, Fantasy Election ’12 will reward your hand-picked team of candidates for exhibiting the behaviors we deserve, and penalize politicians for behaviors that hurt our democracy–and make you want to tune out. And you’ll earn bonus points for registering to vote, “checking-in” to debates and town hall events, and discussing issues with friends.
+ Documentary airing tomorrow! Tuesday, December 20, MTV will premiere a first-person MTV News documentary that chronicles 25-year-old Andrew Jenks’ journey across America as he spends time with some of our peers to take their political temperature. He posed our questions to candidates including Newt Gingrich, Mitt Romney, Ron Paul, Rick Santorum and Jon Huntsman.
+ “When I Was 22” (coming early 2012) – “When I was 22” will give us a unique look inside the lives of the Presidential candidates when they were 22 years old. Each episode will paint a portrait of a candidate at a younger age, focusing on their dreams, triumphs, setbacks and the moments of resiliency that ultimately shaped their world view.
There’s so much to look forward to, but the road to November 2012 starts NOW! So hold on… We’re in for quite the ride. And it’ll have a much better ending than Snooki and Deena taking to the streets of Italy in their Fiat, IF and only IF we rally around as a collective.
So power up by registering to vote and visiting Powerof12.org below!