Decades ago, when people were upset about the state of the world, they marched, and rallied, and wrote epic protest songs. Today, we go on 2 a.m. Twitter rants. The ONE Campaign, co-founded by Bono, is turning hipsters to hippies this week with the launch of agit8 — a musical movement designed to revive old protest songs and motivate people and politicians to take action against global poverty.
Agit8 was created as a precursor to next week’s G8 summit in Northern Ireland, where global leaders will discuss how to solve the world’s greatest problems. Agit8 recruited over 100 artists, including U2, Macklemore & Ryan Lewis and Ed Sheeran, to release videos of themselves singing well-known protest songs. Sheeran recorded a cover of Bob Dylan‘s “Masters of War,” while Macklemore & Ryan Lewis re-recorded their ode to same-sex marriage, “Same Love.”
“I was talking to a group of kids and asked, ‘Who here knows Bob Dylan’s Masters of War?’ No one,” says ONE CEO Jeff Davidoff. “Then I asked, ‘Who here follows Ed Sheeran on Twitter?’ All hands shot up. … We’ll use amazing protest songs performed by contemporary artists to get people to take action.” With over 1 billion people in the world living without food, shelter, or safety, it’s time to do more than just Tweet about it! Check out Ed and Macklemore’s covers, then follow the Action Links below to turn from disgruntled hipster into protesting hippie within with Agit8!
Check out the songs in ONE's Agit8 campaign and spread awareness on different pro-social issues!
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