It’s Time To ‘Look Different’ At Bias

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By Jazmyn Tuberville

‘Can I touch your hair?’ ‘You speak such good English!’ ‘No, where are you really from?’ ‘You’re white. You wouldn’t understand.’

Sound familiar? If so, you’re among the 94 percent of Millennials who have experienced bias in their lives. People who say things like this may have harmless intentions, but these comments, over time, can leave a real impact on the person hearing them.

Today, MTV launched Look Different, a campaign that helps open your eyes to hidden biases and empowers you to create a more equal future. Look Different is working together with organizations like the Anti-Defamation League, the Trevor Project and the NAACP to help you better recognize and challenge hidden racial, gender and anti-LGBT biases.

Want to start learning about your own hidden biases? In partnership with Harvard’s Project Implicit, we’ve created a custom quiz featuring celebs like Kelly Rowland, Pink, Kendrick Lamar, Avicii and more to help you recognize biases you may not have even known you have.

Once you’ve begun to understand your own biases, we’ve also got you covered with steps to challenge them and begin to de-bias yourself with our seven-day racial bias cleanse. With input from the Kirwan Institute, the racial bias cleanse will provide daily content of images, videos and interactive tasks to help you take the first step in looking differently at the world around you.

Being able to recognize bias is important, and most all of us have been in an awkward situation where someone said something that made us feel uncomfortable and that we didn’t know how to respond. So, to help make that awkward conversation a little less awkward, “See That, Say This” will help you respond to bias when you see it with pre-filled messages and GIFs galore (because, really, there’s no better way to call out bias online than responding with a side-eye from Rihanna and Britney Spears).

Head to lookdifferent.org for more examples of bias, what you can do about it and additional resources. Get the first look at campaign updates on Twitter and on Tumblr, and stay tuned for more Act posts on key actions you can take to see and challenge bias in your community.

We’re all a little biased, but together we can all move toward a more equal future.

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Look Different

Look Different

Head to lookdifferent.org for more examples of bias, what you can do about it and additional resources.