During election season campaigns like to come up with slogans and ideas to vitalize their base, and there's one in particular drawing plenty of celebrity involvement. The Obama campaign has hooked up with the firm SS+K to start the “For All” campaign initiative, aimed for people between the ages of 18 and 29 (which includes more than 45 million possible voters!) wanting to talk about the important values Americans share.
It's aimed at young Americans, so you know it’s gotta have a technological edge. Supporters who want to get involved are asked to get out a pen and write on the back of their hand what progress means to them. After that, they can snap a pic and Tweet it with the hashtag #forall.
A number of celebs have already jumped on board to show why they support the Prez (and it's not because of his rendition of "Call Me Maybe"). Some of them put more general terms on their hands, like “Love” for Eva Longoria and “Freedom” for Olivia Wilde. Some are a little more specific. For instance, Scarlett Johansson wrote "Cleaner Energy." Jessica Alba and
Effie Trinket Elizabeth Banks both wrote “Right to Choose” to show their support of women’s reproductive rights. Jessica also wrote “Equal Pay” on her other hand to show it’s also important to her that women are always paid the same as men.
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