What's this we see? Is PETA softening up, swapping red paint for postage stamps? The animal rights advocacy org — People for the Ethical Treatment of Animals — is famous for its headline-grabbing provocation, its penchant for shock value, feather-ruffling, public shaming. This go-around, however, PETA is taking a sweeter approach to awareness, issuing books of postage stamps graced with faces of famous vegetarians.
Not only are modern movie stars and music icons featured in the series of 20, but a sprinkling of history's most humane icons also made the cut: Johnny Appleseed, Leonardo DaVinci and Gandhi among them. More modern stars include Natalie Portman (who recently loosened her former vegan diet and went the broader vegetarian route during pregnancy), 'Jackass' Steve-O (who can staple himself to himself with pleasure but wouldn't dream of noshing on any animal product), Leona Lewis (PETA Person for the year 2008, Europe's Sexiest Vegetarian Alive 2009, PETA postage person 2011), and Russell Simmons (who wrote in a 2010 letter to Ellen DeGeneres that he is a vegan because, "Being a thoughtful vegan makes our time on this Earth more peaceful and joyous.")
Check out the full gallery here and pick your PETA stamps up next Tuesday to deck your holiday cards in subliminally humane messaging.