Snoop Lion may be a G, but he’s no gangster. MTV has just announced a collabo with Snoop and Jewelry for a Cause to help get illegal guns off the streets. And you can help too, simply by wearing a bracelet!
Starting this Sunday -- the day of the 2013 MTV Movie Awards -- limited edition “MTV x Caliber” bracelets featuring unique serial numbers from illegal firearms returned via buyback programs in Newark, NJ will be available at caliber.mtv.com. The unisex bracelets can be pre-ordered now for $40! A portion of every sale will go to the Newark Police Department’s efforts to buy firearms back from residents and reduce gun violence. Buybacks are happening all over the nation, giving citizens the opportunity to return their guns with no questions asked.
Along with the “MTV x Caliber” bracelet, Snoop teamed up with Drake and his daughter, Cori B., on the “No Guns Allowed” video. In it, he asks viewers to learn more about how to take illegal guns off the streets. "We've seen a lot of senseless acts of violence involving guns recently -- too many have lost their lives, too many families have been destroyed," Snoop said in a statement. Like my friends at MTV, I want to be a part of the change that will help bring peace."
Take action below to pre-order your “MTV x Caliber” bracelet, and help make our schools, communities, and nation a safer place today…while looking totally fab!
Get a MTV x Caliber Bracelet
Get your limited edition MTV x Caliber bracelet, featuring unique serial numbers from illegal firearms returned in NJ buyback programs.
More on Gun Safety
The use and misuse of guns is not to be taken lightly. Get the facts on gun safety and find out how you can be safe.