Big Things Are Happening For MTV’s ‘A Thin Line’ Campaign

Photo: President Barack Obama announces nationwide anti-bullying initiatives including new projects from MTV.

If you’ve ever had to deal with digital drama, you know that cyberbullying is more than a media buzz term. Not only does it always feel awful to be called something nasty, it can be even worse when it shows up online where everyone can see it. That’s why MTV started A THIN LINE, a campaign combating all forms of digital abuse.

Since then, we’ve found out what you think is Over the Line? and teamed up with Justin Bieber, but that’s not the best part–incredibly, nearly one million of you have taken action to stop the spread of digital abuse since the start of the campaign.

And don’t think that people aren’t watching as you stand up and make it clear that your generation won’t let itself be defined by digital abuse. Today at the White House Conference on Bullying Prevention, none other than President Obama himself announced the next steps in the A THIN LINE journey, including some pretty exciting news.

“People are stepping up and accepting responsibility. They’re refusing to turn a blind eye to this problem,” Obama said. “MTV is leading a new coalition to fight bullying online, and they’re launching a series of ads to talk about the damage that’s done when kids are bullied for the color of their skin or their religion or being gay or just being who they are.”

This coalition includes GLAAD, the Council on American-Islamic Relations, the NAACP and other leading organizations–groups that are already doing great things to combat intolerance.

We’re also releasing a new film soon that looks at what it’s really like to grow up digital, featuring four teenagers whose lives unexpectedly collide online. The movie is inspired by the tragic story of Abraham Biggs–a young man who live-streamed his suicide after being egged on by a digital mob.

You can check out the new PSAs, including “Library” (below). The spot features a gay student being bullied for his sexuality as seen from the perspective of his classmate, and asks what’s right–-standing by or standing up?

Head to A THIN LINE’s website to check out the other PSAs, find out more about digital abuse and learn how to take control of your digital domain.

take action

Draw your line

Draw your line

Let the Prez and First Lady know how hard you're working to end digital abuse. Put your action against bullying on the map!

take action

Like A Thin Line

Like A Thin Line

Like A Thin Line on Facebook for campaign updates and news.