Eva Longoria is rallying the Twittersphere to back the world's women and girls. She's urging you to take part in an extended celebration of International Women's Day by getting in on a TwitChange auction benefiting the human rights organization CARE. This video, The Girl Effect, will jump-start your heartstrings if you're on the fence.
The hook: Instead of bidding on movie star memorabilia, TwitChange has four very personal items up for bid:
- to be followed by your favorite celebrity on Twitter
- to be retweeted by your favorite celebrity on Twitter
- to be mentioned by your favorite celebrity on Twitter
- MEGA-PACKAGE: all of the above
Far more 2011 than an autographed pic, right? Plus, it stands to boost your Twitter following. Plus, all proceeds go directly to CARE. Plus, it's an excellent cause worth a donation regardless. Plus, as noted by eBay: free shipping! That's a lot of plusses.
TwitChange launched last year in an effort to keep awareness alive once media attention began drifting away from Haiti's earthquake aftermath. That inaugural auction helped to raise $500,000 for A Home in Haiti, allowing the construction of a school there for children with special needs. This year's effort will go toward ensuring access to health care, education and social services for girls in developing countries.
There are dozens of high-profile names in the mix, ready to give online shout-outs. Highlights include:
Channing Tatum, Kate Walsh, Brett Michaels, Jay Manuel, India Arie, George Lopez, Jenna Dewan-Tatum, Busy Philipps, Kellan Lutz, Ashley Greene, Lenny Kravitz, Michelle Branch, Joel McHale, Paula Abdul, Chris Paul, Sophia Bush, Omar Epps, Whitney Port, Troy Polumalu, Perez Hilton...
Need I go on?
Head over to TwitChange now to get in on the action. Bidding ends tomorrow night, March 12, so you'd better hustle if you want to earn bragging rights.