+ Watch Beyoncé’s “Pretty Hurts”
Bey turned out a lot of hits from this album, but it was clear from the start that “Pretty Hurts” was resonating with fans in a big way. Remember our playlist of covers? It seemed as though every artist wanted a chance to add his or her own haunting spin to the song.
In her new video, Beyoncé is seen competing against other gorgeous girls in a beauty pageant. In our exclusive behind the scenes clip, the singer shared that the video represents “all of the things women go through to keep up with the pressure that society puts on us.” She knows “some of the things young women go through,” and it’s “really heartbreaking” for her. This video was a chance to show that it’s important to find “that thing in the world that makes you truly happy.”
Melina Matsoukas, the powerhouse Beyoncé tapped to direct the video, agrees. In her opinion, the concept behind the video was “really a behind-the-scenes look into society’s take on beauty and how it doesn’t bring you happiness and it doesn’t move you forward in life.” In the end, it’s all about “inner beauty and substance.”
Now that the official video is live, Beyoncé is inviting fans to take part in a new digital campaign called “What Is Pretty?” Fans of the song and artist will have a chance to define “pretty” on their own terms. Using the hashtag #WhatIsPretty, you can share what defines “pretty” to you. The content will be uploaded to the “What Is Pretty?” site, and at the end of each week, the site will premiere an edited video that promotes the fan content.
Want to participate in the “What Is Pretty?” campaign? Just go to your social media sites and share what you think “pretty” means.
Photo: (Sony Music)
How do you define pretty? Upload a photo or video to Instagram tagged #WhatisPretty that captures what the word means to you.
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